Artisan bagels, wraps and Panini’s since 1987, paired with 100% Arabica, Rain Forest Alliance certified coffee, make Bagel Nash a firm high-street favourite for those wanting healthy food-to-go, or a leisurely eat-in. With locations from York to Nottingham, and from Huddersfield to Hull, TSG were asked to create an audio identity for their locations, communicating their identity and soundtracking all of the snacking and queueing.

Drawing on cool classics, contemporary cuts and blissed-out beats, our brief was to make powerful emotional connections with the Bagel Nash customer, authentically matching their brand proposition and adding to the customer visit experience. The client is thrilled and pleasingly, our audio system design and installs have made a real punchy impact too.