Handmade waffles using a traditional Belgian recipe from the 1950’s is what differentiates Wafflemeister. And to extend their stated aim of being the market leader in their bakery retail space, they asked TSG to curate a musical signature that strengthened the emotional connection their customers have with them whilst queuing and snacking.

Hand-picked tracks provide a contemporary, high-energy, fun-filled soundtrack, speaking the voice of the brand to their many customers. We are thrilled that they are so happy with our profiling, and that their overseas franchise stores are using our service too.