Shoe Zone is a multiple footwear retailer, currently trading from over 550 locations throughout the UK and Republic of Ireland. They sell approximately 30 million pairs of footwear per annum – on average 57 pairs for every minute of the year! They like to keep thier prices keen, with an average price point at 40% of the national average of £20.
As a value retailer in a fast moving and competitive market they required a solution which was practical, flexible and in tune with their wide customer base. The music system had to offer good sound reproduction and good value, tsg media delivers just that across all 550 locations.
“TSG enables us to tailor our music and messages to suit our customer profile as well as our sales trends on a daily and seasonal basis. This fantastic tool helps us provide the ideal shopping environment in which both our customers and staff are happy. TSG deal with many installations for us every year and provide an efficient service along with advice and ideas to continually improve the music and message offering. tsg provides an excellent service, taking much care and attention to ensure that all of our stores have the music we want all of the time, often having to deliver fast results for a fast moving retailer!”
Marketing and Property Director – The Shoe Zone Group
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