tsg & evernova announce strategic partnership

tsg, the UK based media programming & system design company announces its strategic partnership with Evernova Enterprises Pvt. Ltd.

Based in Mumbai, Evernova will be tsg’s sole partner for in-store audio and messaging supply within the leisure and retail sectors of a rapidly growing and resurgent India.

As the second biggest city in the world, Mumbai is the commercial capital of India and where it’s all happening, with Bollywood, shops, galleries, space-age malls, nightclubs, sushi bars and pop music, all proliferating courtesy of a GDP that is growing at 9.3 per cent and a middle class estimated at 300 million people. And as the economic boom and technological infrastructure continue to accelerate exponentially, tsg and Evernova are ideally placed to meet the needs of businesses that wish to create a point of difference within their outlets through the use of bespoke musical profiles and audio announcements.

Building on the venerable twenty five year history of tsg’s music brand candyrock and the success it has had in creating signature music channels for many of the UK’s leading retailers, Evernova can now offer their many customers credible solutions that help to build brands and promote a good visit experience.

Commenting for tsg, Ivan Marsden Commercial Director informs “We know how to make brands work and come alive in a retail setting and we look forward to providing Evernova’s customers with the same level of expertise and care that our many UK customers enjoy. We know that to many shoppers and diners retail is essentially a leisure activity and the programming team at candyrock have had great success in adding much needed dynamism to tired selling spaces and waiting areas. In short we know how music impacts upon people of different ages and that the customer store experience is an important component of a retailer’s brand when building brand equity. We look forward to bringing this experience to bear in India”.