uk menswear brand of the year

Moss Bros Group PLC has been operating the UK Hugo Boss franchise since the early 90's. In this time, Hugo Boss has been successfully asserting and expanding its position as a global market leader in the upscale fashion market. The Hugo Boss brands encompass all key fashion areas, ranging from classic clothing, evening and leisurewear to functional sportswear and complementary accessories.

Licensed products such as eyewear, watches, fragrances and cosmetics further enhance the collections. Moss Bros has been synonymous with quality and value in fine clothing for men for well over a century. The Group's unparalleled reputation in formal menswear and unrivalled commitment to customer service sets it apart in a world that demands only the best.

And brands work well when the customer has a great visit experience. Creating the right atmosphere is vital and music plays its part in this mix. For this client, our music programming team created a sophisticated music profile that blends the best ambient and chill-out tunes to create a cool in-store vibe not unlike that of a smart city or hotel bar. We are fans of the brand, we are fans of the stores and it's no wonder to us that Hugo Boss were the recent winners of UK Menswear Brand of the Year at the 2007 Drapers Awards.