iceAn exciting new concept from Iceland, the leading experts in frozen food. Aimed squarely at healthy eaters and specialist caterers, the new Food Warehouse range goes much further than what a typical Iceland store offers, and takes in speciality cuts of exotic meats, fresh fish and seafood, seasonal fruits and Continental dishes. The Food warehouse stores are more than double the size of a normal Iceland store and carry new luxury products such as bourbon chicken, kangaroo meatballs, crocodile burgers, lobster tail, scallops, salmon and champagne.

Knowing the Iceland brand very closely, the detailed brief from their retail team was to authentically match this new brand proposition and to make for a better, more distinct customer experience, across all touch-points, as they browse, queue and buy.

We loved working on the new audio identity and we are equally thrilled to be chosen as their audio-visual design and installation partners too.