client TV is our approach to making the best use of your screens. It is an approach that has been honed through working with some of the UK's leading High Street retailers. At tsg, we believe that if you entertain your visitors rather than bombard them with constant streams of advertising, viewers are more likely to connect with your screen media and not turn away.
We also believe that if your screen media entertains, informs and educates, then viewers are more likely to look at your screens for longer – and in doing so, they are more likely to comprehend and trust the message that you have placed in front of them.
Let’s be honest here, nobody has ever sat down at home and said “I think I’ll watch some commercials now…” People observe commercials because they are scheduled to appear before, during and after the programme that they have tuned in to watch. So it naturally follows that your promotional messages should be woven through an entertainment output that includes music video, brand support material, ambient media and lifestyle related shorts.
We can help you better connect with your customers. We can create an assortment of screen based graphics that informs customers of your latest offers, educates them about your brand values, stimulates their purchase choice and ultimately drives sales. From simple animated shorts to broadcast quality digital video, we will create an on-screen personality that best represents your business. And naturally, we can make best use of your existing promotional material too.
Entertain them with a blend of music video and appropriate ambient media. Inform them of your latest promotions, forthcoming events and your point of difference. Educate them about your brand values and trading proposition. Entertain, inform and stimulate your visitors – and you will extend their length of stay and really connect with them.
 |