If your business plays host to a myriad of brands or you simply wish to make the most of your selling space, then our promedia hard disk platform in conjunction with your screen or audio network, can exploit the potential for revenue generation through the selling of media space within your retail environment.
There are several mechanisms to achieve revenue generation, such as advertisements, sponsorship and affinity packages that not only deliver revenue but can also bring genuine customer benefits. Our retail media agency is the exclusive advertising sales agency for a number of leading national retailers and have great experience in helping you identify and select advertising partners. And in addition to providing great on-site music and media, tsg can provide all of the necessary services for scripting, voicing, production, scheduling, management and conformity of advertising media.
The implementation and operation of an advertising supported in-store entertainment channel brings a whole new set of aspects for you the retailer to consider, here's some that we at tsg have identified:
- Increased awareness of host brand
- Increased sales of own product versus other brands (where applicable)
- Revenue generated by third party advertising and sponsorship
- The effect that the in-store environment has on long term customer loyalty
- The effect that the in-store environment has on repeat visits
- Informing customers of benefits
- Generic advertising
- Bottom line uplift
- Regional pricing