Setting an appropriate ambience for a new brand is as rewarding as it is challenging, and we were proud to receive a call from US-based National Amusements who have invested in the development of a new entertainment concept called Showcase Cinema De Lux, a next generation version of their Showcase cinema brand.
It opened the doors of its first Cinema De Lux to the public on 5th September 2008 and the 12 screen facility is Leicester’s first city-centre multiplex and offers cinemagoers much more than just a movie, combining the latest films and special programming with contemporary dining, impeccable service and a full range of distinctive amenities. National Amusements is transforming the movie-going experience with this unique concept, making their cinemas a community entertainment destination for everyone to enjoy. The 11 standard auditoria features wall-to-wall screens with the added luxury of custom designed deep cushioned, rocking recliner seats arranged in a stadium style to ensure cinemagoers an unobstructed view of the screen. For the ultimate in luxury, guests can enjoy the Directors Hall, a premium auditorium featuring Ultra Leather loveseats, reserved seating, and exclusive access to the Directors Lounge where guests can indulge in dinner and drinks before or after the movie. The Directors Lounge menu offers a wide variety of food from entrees to appetizers, speciality cocktails and a full service bar.
The cinema also features the Studio One restaurant and bar offering an internationally influenced menu, a full service bar, and special children’s menu. The comfortable surroundings of Studio One provide the perfect place for guests to enjoy
dinner before or after a movie, catering to parties of all sizes. Customer service is a fundamental part of the Cinema de Lux philosophy and the Elite Services team offers a concierge service – on hand to respond to virtually any guest need. Cinema de Lux features the latest sound and projection technology including Dolby Digital Sound as well as full digital 3D projection capability in several auditoria. Guests can also take advantage of reserved seating throughout the complex via online booking and the ability to print tickets at home.
Our role in this main event was to provide appropriate musical signatures throughout all of the public areas; from auditoria to eating and drinking. Our music programming team met the brief with a discerning mix of recognisable tracks from the 1980’s onwards, chart hits from 2000 onwards and a sophisticated blend of classic and contemporary artists to promote familiarity and a non-challenging audio experience. Playback comes courtesy of our popular promedia AMS hard disk system.
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