Having been contacted by the TSG sales team, Hawkin’s Bazaar moved swiftly to be an early adopter of the operational benefits that promedia tlf brings. Offering their customers a unique and extensive range of unusual toys, gifts, gadgets and curiosities, this fun retailer is not just another toy-shop or indeed a novelty mail-order company. They work hard to source out-of-the-ordinary products and to offer something different – a range of toys and gifts that appeal to many ages and tastes across their 97 stores.
So just how do you create a musical signature for this type of retailer? By focusing on the fun of course! Our programming teams delved into our archives and the recent releases to come up with a profile that features songs from the sixties right up to today, all featuring an optimistic and fun flavour – artists such as Abba, Kylie Minogue, Scouting For Girls, Cyndi Lauper and Girls Aloud.
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